Find · steps 01-03
Search, AI visibility and ads
Google Business Profile, consistent business facts, pages for the services you actually sell, structured data, Google Ads, and Meta when your business has something to show.
SHT-00System overview
The system that turns a search into a booked job.
Most agencies sell the click. We find where you lose the customer, build the part of the path that is broken, and run it month to month with one report: leads, calls and booked jobs by source.
SHT-02Where customers get lost
A customer can be lost at any of seven steps.
Lose them at one step and the other six did not matter. We check all seven before we recommend anything, and then we fix the one that costs the most.
Booked Lost
- 01
Discovery
They search Google or Maps, ask ChatGPT, or see an ad.
Where it leaksA competitor is named and you are not.
- 02
Interest
They open your page, usually on a phone.
Where it leaksThe first screen loads slowly or never says what you do.
- 03
Trust
They look for a reason to pick you.
Where it leaksReviews, licence and real photos are not where they look.
- 04
Contact
They tap call, write, or fill the form.
Where it leaksThe number on the first screen does not dial.
- 05
Qualification
Someone answers and asks the right questions.
Where it leaksVoicemail, or a call nobody writes down.
- 06
Follow-up
Someone gets back to them, and again.
Where it leaksThe quote goes out and nobody chases it.
- 07
Sale
The job is booked and counted.
Where it leaksNobody knows which channel paid for it.
SHT-03Diagnose first
We do not buy traffic until we know who we want to buy it from.
Before a dollar goes to Google or Meta, the Blueprint answers five questions in writing: who should be buying from you, what to sell them first, why they should pick you, where they look, and what each of them should see when they find you.
The free check is the first page of that answer: where you show up, the three biggest leaks, the one thing to fix first. The Blueprint is the rest: $750, five working days, paid upfront as its own piece of work.
The Blueprint →SHT-04Build
Then we build the part that is broken. Not the whole stack.
Three groups of steps on the path, each with its own published price. Most businesses need one of them first, not all three.
Convert · steps 02-04
Pages that turn a visit into a call
from $1,200
A first screen that says what you do and where, reviews and licence where the buyer looks, a phone number that dials, a form that arrives, booking when it fits.
Capture and follow up · steps 04-07
The half most agencies skip
sprint $1,500 · CRM from $4,500
Every lead recorded with its source, a first reply in minutes, an AI receptionist when calls are missed, quotes followed up, and a pipeline that counts the booked job.
SHT-04ASoftware, not slides
This is what a finished build looks like.
WallFlow is the studio's own CRM, and a wallpaper contractor runs its estimates on it. The same core runs a car brokerage and a sauna builder.
- The pipeline
- Every job from draft to paid, on one screen, with the next action named on the card.
- The estimate
- Areas, rolls, labour and material computed by the trade's own rules, then sent for signature.
- Yours to keep
- On a build of your own, the code and the database are registered to your business.
SHT-05Run
Then we run it, and you see the same numbers we see.
A flat monthly fee, never a percentage of your ad spend. The media is paid by you to Google or Meta, on your own accounts, with no markup. Three months minimum, then month to month. The report shows the same numbers we see. A channel that does not pay is switched off, and we say so.
Run
One Channel
$1,500 / month
One acquisition channel worked every week (Google Ads, or search and AI visibility), the page it sends people to, upkeep of the CRM and the follow-up, and a monthly report of leads and booked jobs by source.
Run
Full Path
$2,500 / month
Google Ads and search and AI visibility together, conversion work on the pages, follow-up and receptionist tuning, call tracking, a call every two weeks, and a monthly report with revenue by source where the CRM records it.
Run
Multi
from $4,000 / month
Full Path plus Meta with creative testing, several locations or service lines, and a monthly strategy session.
SHT-06When we say no
Four things we will tell you not to buy.
- 01
A new website
When the current one loads, says what you do and lets people call, and the leak is that nobody finds you.
- 02
Google Ads
When you cannot take more work this month, or nobody is there to answer the calls the ads would bring.
- 03
An AI receptionist
When five calls come in a month. More of the right calls comes first.
- 04
Meta ads
When nobody searches with their eyes for what you sell, and there is no list of past customers or site visitors to reach again.
SHT-07Our own businesses first
We run this on our own businesses first.
- 01
A moving company
The founder's own moving company quotes a move on its site before anyone calls, takes the lead into WhatsApp, and asks for the review after the job: 4.7 on Thumbtack from 33 reviews, Top Pro 2024.
- 02
A CRM for one trade
WallFlow, the studio's own CRM, runs a wallpaper contractor's estimates: the quote, the contract and the follow-up in one place.
- 03
This site
Orium's own path is the one on this page: three questions, a one-page answer the same day, a 15-minute call. Its numbers will be published as a build log once there are enough leads for them to mean something.
SHT-08General notes
Before you ask.
- N01What does the Client Acquisition System cost?
- It depends on the stage you need. The check is free. The Blueprint is $750. A build starts at $1,200 for a one-page landing; one automation or an AI receptionist is the $1,500 sprint; a CRM of your own starts at $4,500. Running it starts at $1,500 a month for one channel, with your ad spend paid to the platform directly.
- N02Do I have to buy all three stages?
- No. You can stop after the free check, after the Blueprint, or after a build. Each stage is sold only when the one before it says it is needed.
- N03How is this different from a marketing agency?
- An agency usually sells the click: ads, SEO, a report of impressions. We start with where the customer is lost, and we build and run what happens after the click too: the call, the follow-up, the CRM and the booked job. And every price is published.
- N04How soon will I see results?
- We do not promise a date or a number. The first weeks of Run are setup and measurement. From then on the monthly report shows leads, calls and booked jobs by source, so you can see whether it pays.
- N05Which businesses is this for?
- Owner-run service and trade businesses in the US with a licence, reviews and real jobs behind them, whose customers arrive by phone. Not an idea without customers yet, and not a shop with a cart.
SHT-99Issued for construction
Start with the free check.
Three questions, one page the same day, and a 15-minute call if you want one. If the answer is that you do not need us yet, the page says that.