Sunny Isles Beach is one street of towers. Your operation runs inside them.
Turnover, access, absentee owners, and two languages — the operating conditions a system built here has to survive.
Orium Studios builds custom CRM systems, AI agents, and websites for small businesses serving Sunny Isles Beach, Florida — cleaning and turnover crews, contractors, rental and concierge operators, and agents working a wall of oceanfront towers. The studio is in Hollywood, Florida and works in English and Russian. Blueprint Sprint $500, websites from $1,200, custom CRM from $2,000, retainers from $300 a month. Clients own the code.
Areas covered
Collins Avenue · Sunny Isles Boulevard and 163rd Street · Winston Towers · Golden Shores · Atlantic Isles · Poinciana Island · Newport Pier area · Intracoastal Drive
SHT-02Site conditions
What the work looks like here.
Your service area is vertical
Almost everything here is stacked along one strip between the ocean and the Intracoastal. Drive time between two customers is minutes; the real cost is getting into the building — front desk, registration, service elevator windows, and a dock somebody else booked. Routing software optimised for a suburban day is solving a problem this city does not have. What is worth automating is the access side: which tower, which entrance, which hours, whose approval, and whether the paperwork on file is still current.
Short-term rentals are licensed, and the paperwork recurs
Sunny Isles Beach requires a short-term vacation rental licence for multi-family units before a unit is advertised or rented, which means the operators around you carry renewals, registrations, and building-level rules as an ongoing obligation rather than a one-off. Any operator running more than a handful of units is tracking licence status, turnover, cleaning, linen, and guest messaging across several systems that do not talk. That is a textbook custom-CRM problem: the data is not complicated, it is just scattered.
Turnover is the whole business, and it is time-boxed
A guest checks out at eleven and the next arrives at four. Between those two times a crew has to get through the lobby, into the unit, and out — and a failure is visible in a review the same night. The systems that help are unglamorous: a job that knows the building's access rules, a photo checklist finished before the crew leaves, and a notification that fires when a turnover has not been marked complete by a certain hour rather than a report you read tomorrow.
The decision-maker is frequently not in Florida
A large share of units in this city belongs to seasonal or overseas owners, and many sit empty for long stretches. Practically that means approvals arrive by messaging app at hours that suit somebody else's time zone, and a phone call is often the slowest option available. Quote approval by link, e-signature, and status a client can check without asking are not niceties here. They are what keeps a job from waiting nine hours for a callback.
Two languages, on purpose
Sunny Isles Beach has a large enough Russian-speaking population that it has been nicknamed accordingly for years, alongside substantial Spanish- and Portuguese-speaking communities. An English-only site and intake form works, and quietly costs you the customers who would rather write in their own language. Orium Studios operates in English and Russian, so a bilingual build is the default rather than a translation project handed to a third party.
What is not being claimed
There is no Sunny Isles Beach client. Three systems are in production — a CRM product the studio owns, a sauna builder's system, and a car brokerage system — and all three are elsewhere. The conditions described above come from how the city operates, not from a local engagement, and you are in a position to check them against your own week. The engineering record stands on its own: 557 automated tests, 352 database migrations, 13 guard tests.
SHT-03Scope
Three things, and they are one system.
Custom CRM
A system shaped around how the business already works, instead of a subscription it has to bend to fit.
AI agents
A voice agent on the inbound call, reply classification, and follow-up that keeps going on business days.
Websites
A site that hands the lead to the system instead of to an inbox nobody reads on a Saturday.
SHT-04Quality assurance
What is actually running.
Three systems in production, 557 automated tests, 352 database migrations, and 13 guard tests written after a bug that types could not catch. The client owns the code and the database from the first commit.
557
automated tests
352
migrations
13
guard tests
3
in production
SHT-05Trades
Where this gets used most.
SHT-06General notes
The questions people actually ask.
- N01Who does CRM, AI agents, and websites for small businesses in Sunny Isles Beach?
- Orium Studios, an automation studio based in Hollywood, Florida, about twenty minutes north along the coast. It builds custom CRM, AI agents, and websites, and it operates in English and Russian. Websites start at $1,200 and go live in 10 to 14 days; custom CRM starts at $2,000 over 30 to 45 days.
- N02Can you build a system for a short-term rental operation?
- Yes, and it is one of the clearer cases for a custom build here. Units, buildings, licence and renewal dates, turnover jobs, cleaning crews, and guest messaging can live in one place instead of four. What the studio will not do is give you legal or licensing advice — the system tracks your dates and documents, it does not decide what the city requires of you.
- N03Our owners are abroad and approvals take days. Can automation fix that?
- Partly, and honestly that is the accurate answer. Nobody can make an owner reply faster. What a system can do is remove the reasons a reply is slow: a quote approved by link instead of a signed PDF, an e-signature that works on a phone, a status page the owner can check at their own hour, and an automatic reminder so the follow-up does not depend on you remembering.
- N04Do you work in Russian?
- Yes, natively, not through a translation vendor. Sites, intake forms, AI agents, and CRM interfaces can be built bilingual, and the language your customers see does not have to be the language your staff uses internally. This site has a Russian counterpart.
- N05What does it cost, and how does it start?
- A free audit first. Then a $500 Blueprint Sprint, which is a written plan delivered in five business days and credited 100% toward any build started within 60 days. Builds are 50% to book the slot and 50% at launch. Retainers after launch are $300, $750, or $1,500 a month, and they are offered once the thing is running rather than bundled into the sale.
- N06Have you built anything in Sunny Isles Beach before?
- No. Two paying clients, three systems in production, none of them in this city. That is the whole answer. What you can inspect before paying is the engineering behind those systems — 557 automated tests, 352 database migrations, and 13 guard tests, each one written to fail against the specific bug it exists to catch — and the free audit, which costs nothing and tells you whether you need a website, a CRM, or neither yet.
SHT-07Nearby
Other cities in the service area.
SHT-08Issued for construction
Start with the free audit.
A founder-recorded review of where the business leaks leads, delivered the same day. No automated tool, no obligation.