SHT-01Blog

The blog.

Field notes from builds in progress, the occasional case story, and news worth a second read.

Posts here are grouped by the same six topics the guides answer: the playbook, phone and chat agents, AI inside the CRM, reports and dashboards, what automation costs, and the industries the studio builds for.

SHT-02AI in Business: The Owner's Playbook

We asked five AI assistants about our own studio. They quoted prices we had changed the week before.

Twenty questions, five assistants, one day. Asked by name they found us; asked for the job they mostly did not; and what they said about us came from copies of us, not from us.

Bing showed us which of our pages Copilot cites. Thirteen of fourteen went to one guide.

A free report most owners have never opened, what it said about us, and what it said about the links we thought we had.

SHT-03Reports, Dashboards & Weekly Summaries: Running the Business Without Living in It

The analytics that classified everything and sent nothing

A week of clean code, a dashboard of zeroes, and the two reasons an empty report is the most expensive thing on a screen.

SHT-04What Automation Actually Costs

Two summaries of one pricing page, two different prices

A comparison table needed a competitor's published price. Reading about that page twice gave two answers, and the part they agreed on was the part neither page said.