SHT-01System overview
First we find where your customers leak away between Google, ChatGPT and your phone. Then we build the part that is broken, and run it with the numbers visible.
Built by people who run service businesses on it: a moving company in Florida, a second opening in California, and wallpaper printed to order.
Four paying clients · two service businesses the founder runs · founded 2023
Running in production
What it costs
What is behind it
SHT-02Where customers get lost
Lose them at one step and the other six did not matter. We check all seven before we recommend anything, and then we fix the one that costs the most.
Booked Lost
They search Google or Maps, ask ChatGPT, or see an ad.
Where it leaksA competitor is named and you are not.
They open your page, usually on a phone.
Where it leaksThe first screen loads slowly or never says what you do.
They look for a reason to pick you.
Where it leaksReviews, licence and real photos are not where they look.
They tap call, write, or fill the form.
Where it leaksThe number on the first screen does not dial.
Someone answers and asks the right questions.
Where it leaksVoicemail, or a call nobody writes down.
Someone gets back to them, and again.
Where it leaksThe quote goes out and nobody chases it.
The job is booked and counted.
Where it leaksNobody knows which channel paid for it.
SHT-03Diagnose · Build · Run
Each stage has a published price and a thing it refuses to do. Nothing in the next stage is sold before the one before it says it is needed.
D · Diagnose
$0, then $750
free check, then the Blueprint
A free one-page check the same day. Then the Client Acquisition Blueprint in five working days: who to sell to, where they look, which channels deserve a budget, what to build first.
What it will not doNothing is built here. If the plan says you need nothing from us, it says so.
The Blueprint →B · Build
from $1,200
one sprint, a page, a site or a system
Only what the diagnosis chose: landing pages, tracking, the CRM, follow-up, an AI receptionist. Fixed prices for a written scope, and you own what is built.
What it will not doNo new website when the old one is not where you lose the customer.
Prices →R · Run
from $1,500 / month
a flat fee, the media on your own accounts
Google Ads, search and AI visibility, the follow-up and the monthly report of leads and booked jobs by source. Run by the people who built it.
What it will not doNo percentage of your ad spend, and no channel kept on after it stops paying.
How Run works →SHT-03AWhen the answer is no
These are patterns from the checks we run, not named cases. When the fix is an hour of your own time, the check says that.
A site that looks fine, with a phone number on the first screen that is plain text, or a call button that dials a different number. Every caller who taps it is lost. The fix is an hour, not a rebuild.
A fast site, a claimed Google profile, a decent rank, and when a buyer asks an AI assistant, it names competitors. A new site does not fix that. Consistent facts, complete profiles and pages an AI can read do.
An AI receptionist only works with the calls you already get. If five come in a month, it has five to work with. More of the right calls comes first, and the check says which channel to start with.
SHT-04ASoftware, not slides
WallFlow is the studio's own CRM, and a wallpaper contractor runs its estimates on it. The same core runs a car brokerage and a sauna builder.
SHT-04Project sheets
Three CRMs on one proven core, a client's website rebuilt to the pixel, and Easy Move, the founder's own moving company, on a site the studio built. Four of the cards carry a working piece of their own system: real formulas, real rate cards, live on this page. Try them.
Our own CRM and operations platform for wallpaper contracting, live with paying customers. Its centre is a material engine: wall dimensions, pattern repeat, waste factor, and door and window deductions producing exact roll counts. The other two systems were forked from it.
Its centre is a material engine: wall dimensions, pattern repeat, waste factor, and door and window deductions producing exact roll counts. The other two systems were forked from it.
A custom CRM for a sauna builder, with a 2D planner that prices a room as you reshape it, wall elevations, inbound telephony, and deposits that land in the contractor's own Stripe account.
A multi-tenant CRM for car brokers with one rule for what a deal made, written once in the application and once in SQL so the dashboard and the reports can never disagree.
The website of a dog transport business in South Florida, rebuilt by the studio on its own code. The owners liked their site and had approved its design, so the brief was the opposite of a redesign: keep what a visitor sees, measured to the pixel against a frozen copy of the original, and replace everything a search engine or an AI assistant reads underneath it.
The founder's own moving company, Florida branch, on a site the studio built. It quotes a move before anyone calls: crew rate, a three-hour minimum, a truck that scales with the crew, and stairs billed as time rather than a fee.
It quotes a move before anyone calls: crew rate, a three-hour minimum, a truck that scales with the crew, and stairs billed as time rather than a fee.
Eugene's own businesses, built by the studio. Not clients, and not on the roster. They are here for the range: one sells a physical product that has to be cut correctly, and one is the same system taken to the other coast.
SHT-06What missed leads cost
Your numbers, your maths. Nothing here is a benchmark, and nothing is sent anywhere.
Missed each month, at your own close rate
$7,500
Between $6,000 and $9,000: the same figure 20% either side, because the inputs are estimates.
This is what the missed share would be worth if it closed like the rest. It is not a promise of what we recover.
SHT-08Signed by
Eugene Romanov
Founder · leads every project
I'm Eugene Romanov, founder of Orium Studios and WallFlow, the CRM the studio built and I still run. A wallpaper company in Florida quotes its jobs on it. Zav Group, a car brokerage in Florida and New York, runs its whole deal flow on the same core.
I am on the first call and I oversee every project; a small engineering team working with AI agents builds it. No templates, no account manager, and no project handed off and forgotten.
SHT-09General notes
SHT-10Issued for construction
Three questions, one page the same day, and a 15-minute call if you want one. If the answer is that you do not need us yet, the page says that.
About a minute · one page the same day · no card
