
Year
2025
Year
2025
Year
2025
Client
Pathway, a productivity SaaS
Client
Pathway, a productivity SaaS
Client
Pathway, a productivity SaaS
Industry
SaaS / Productivity
Industry
SaaS / Productivity
Industry
SaaS / Productivity
Project Duration
3 weeks
Project Duration
3 weeks
Project Duration
3 weeks
Intro
Pathway is a progress-tracking app gearing up for a major v2.0 release. The team needed a sharper digital presence that clearly communicates value, feels premium, and removes friction from sign-up. Orium Studios was engaged to redesign the marketing site on Framer so the product story lands in seconds.



Objective
Reposition Pathway with a modern, conversion-ready website: a bold hero with a clear value proposition and CTA, social proof up front, concise feature storytelling with real interface previews, and a footer that reduces dead ends. The site had to be fully responsive, fast, and simple for the marketing team to update without engineering.
What we focused on
Crystal-clear messaging hierarchy: value → benefits → features → proof.
Distinct visual system (iridescent 3D accents + clean typography) that feels “v2.0.”
Mobile-first UX with scannable sections and persistent CTAs.
Framer component library for rapid edits and future pages.
Technical hygiene: performance, accessibility, basic SEO, and analytics.






Challenge
The previous site looked generic and text-heavy, with weak CTAs, inconsistent mobile behavior, and limited brand assets. Timelines were tight around the release window, so we needed a design system that looked sophisticated without slowing production.



Result
We delivered a fast, expressive Framer site with:
A high-impact hero (“Pathway to productivity”) and primary Get started CTA.
Trust bar and concise feature stories using real UI shots (progress lists, goals, integrations).
Lightweight motion and zoom moments to guide attention without harming performance.
A reusable component library + CMS structure so marketing can ship updates in minutes.
Improved technical foundations (semantic markup, alt text, meta titles/descriptions, analytics events for CTA clicks and scroll depth).
Latest Projects

Year
2025
Year
2025
Year
2025
Client
Pathway, a productivity SaaS
Client
Pathway, a productivity SaaS
Client
Pathway, a productivity SaaS
Industry
SaaS / Productivity
Industry
SaaS / Productivity
Industry
SaaS / Productivity
Project Duration
3 weeks
Project Duration
3 weeks
Project Duration
3 weeks
Intro
Pathway is a progress-tracking app gearing up for a major v2.0 release. The team needed a sharper digital presence that clearly communicates value, feels premium, and removes friction from sign-up. Orium Studios was engaged to redesign the marketing site on Framer so the product story lands in seconds.



Objective
Reposition Pathway with a modern, conversion-ready website: a bold hero with a clear value proposition and CTA, social proof up front, concise feature storytelling with real interface previews, and a footer that reduces dead ends. The site had to be fully responsive, fast, and simple for the marketing team to update without engineering.
What we focused on
Crystal-clear messaging hierarchy: value → benefits → features → proof.
Distinct visual system (iridescent 3D accents + clean typography) that feels “v2.0.”
Mobile-first UX with scannable sections and persistent CTAs.
Framer component library for rapid edits and future pages.
Technical hygiene: performance, accessibility, basic SEO, and analytics.






Challenge
The previous site looked generic and text-heavy, with weak CTAs, inconsistent mobile behavior, and limited brand assets. Timelines were tight around the release window, so we needed a design system that looked sophisticated without slowing production.



Result
We delivered a fast, expressive Framer site with:
A high-impact hero (“Pathway to productivity”) and primary Get started CTA.
Trust bar and concise feature stories using real UI shots (progress lists, goals, integrations).
Lightweight motion and zoom moments to guide attention without harming performance.
A reusable component library + CMS structure so marketing can ship updates in minutes.
Improved technical foundations (semantic markup, alt text, meta titles/descriptions, analytics events for CTA clicks and scroll depth).
Latest Projects

Year
2025
Year
2025
Year
2025
Client
Pathway, a productivity SaaS
Client
Pathway, a productivity SaaS
Client
Pathway, a productivity SaaS
Industry
SaaS / Productivity
Industry
SaaS / Productivity
Industry
SaaS / Productivity
Project Duration
3 weeks
Project Duration
3 weeks
Project Duration
3 weeks
Intro
Pathway is a progress-tracking app gearing up for a major v2.0 release. The team needed a sharper digital presence that clearly communicates value, feels premium, and removes friction from sign-up. Orium Studios was engaged to redesign the marketing site on Framer so the product story lands in seconds.



Objective
Reposition Pathway with a modern, conversion-ready website: a bold hero with a clear value proposition and CTA, social proof up front, concise feature storytelling with real interface previews, and a footer that reduces dead ends. The site had to be fully responsive, fast, and simple for the marketing team to update without engineering.
What we focused on
Crystal-clear messaging hierarchy: value → benefits → features → proof.
Distinct visual system (iridescent 3D accents + clean typography) that feels “v2.0.”
Mobile-first UX with scannable sections and persistent CTAs.
Framer component library for rapid edits and future pages.
Technical hygiene: performance, accessibility, basic SEO, and analytics.






Challenge
The previous site looked generic and text-heavy, with weak CTAs, inconsistent mobile behavior, and limited brand assets. Timelines were tight around the release window, so we needed a design system that looked sophisticated without slowing production.



Result
We delivered a fast, expressive Framer site with:
A high-impact hero (“Pathway to productivity”) and primary Get started CTA.
Trust bar and concise feature stories using real UI shots (progress lists, goals, integrations).
Lightweight motion and zoom moments to guide attention without harming performance.
A reusable component library + CMS structure so marketing can ship updates in minutes.
Improved technical foundations (semantic markup, alt text, meta titles/descriptions, analytics events for CTA clicks and scroll depth).