Year

2025

Year

2025

Year

2025

Client

Pathway, a productivity SaaS

Client

Pathway, a productivity SaaS

Client

Pathway, a productivity SaaS

Industry

SaaS / Productivity

Industry

SaaS / Productivity

Industry

SaaS / Productivity

Project Duration

3 weeks

Project Duration

3 weeks

Project Duration

3 weeks

Intro

Pathway is a progress-tracking app gearing up for a major v2.0 release. The team needed a sharper digital presence that clearly communicates value, feels premium, and removes friction from sign-up. Orium Studios was engaged to redesign the marketing site on Framer so the product story lands in seconds.

Objective

Reposition Pathway with a modern, conversion-ready website: a bold hero with a clear value proposition and CTA, social proof up front, concise feature storytelling with real interface previews, and a footer that reduces dead ends. The site had to be fully responsive, fast, and simple for the marketing team to update without engineering.

What we focused on

  • Crystal-clear messaging hierarchy: value → benefits → features → proof.

  • Distinct visual system (iridescent 3D accents + clean typography) that feels “v2.0.”

  • Mobile-first UX with scannable sections and persistent CTAs.

  • Framer component library for rapid edits and future pages.

  • Technical hygiene: performance, accessibility, basic SEO, and analytics.

Challenge

The previous site looked generic and text-heavy, with weak CTAs, inconsistent mobile behavior, and limited brand assets. Timelines were tight around the release window, so we needed a design system that looked sophisticated without slowing production.

Result

We delivered a fast, expressive Framer site with:

  • A high-impact hero (“Pathway to productivity”) and primary Get started CTA.

  • Trust bar and concise feature stories using real UI shots (progress lists, goals, integrations).

  • Lightweight motion and zoom moments to guide attention without harming performance.

  • A reusable component library + CMS structure so marketing can ship updates in minutes.

  • Improved technical foundations (semantic markup, alt text, meta titles/descriptions, analytics events for CTA clicks and scroll depth).

Latest Projects

Year

2025

Year

2025

Year

2025

Client

Pathway, a productivity SaaS

Client

Pathway, a productivity SaaS

Client

Pathway, a productivity SaaS

Industry

SaaS / Productivity

Industry

SaaS / Productivity

Industry

SaaS / Productivity

Project Duration

3 weeks

Project Duration

3 weeks

Project Duration

3 weeks

Intro

Pathway is a progress-tracking app gearing up for a major v2.0 release. The team needed a sharper digital presence that clearly communicates value, feels premium, and removes friction from sign-up. Orium Studios was engaged to redesign the marketing site on Framer so the product story lands in seconds.

Objective

Reposition Pathway with a modern, conversion-ready website: a bold hero with a clear value proposition and CTA, social proof up front, concise feature storytelling with real interface previews, and a footer that reduces dead ends. The site had to be fully responsive, fast, and simple for the marketing team to update without engineering.

What we focused on

  • Crystal-clear messaging hierarchy: value → benefits → features → proof.

  • Distinct visual system (iridescent 3D accents + clean typography) that feels “v2.0.”

  • Mobile-first UX with scannable sections and persistent CTAs.

  • Framer component library for rapid edits and future pages.

  • Technical hygiene: performance, accessibility, basic SEO, and analytics.

Challenge

The previous site looked generic and text-heavy, with weak CTAs, inconsistent mobile behavior, and limited brand assets. Timelines were tight around the release window, so we needed a design system that looked sophisticated without slowing production.

Result

We delivered a fast, expressive Framer site with:

  • A high-impact hero (“Pathway to productivity”) and primary Get started CTA.

  • Trust bar and concise feature stories using real UI shots (progress lists, goals, integrations).

  • Lightweight motion and zoom moments to guide attention without harming performance.

  • A reusable component library + CMS structure so marketing can ship updates in minutes.

  • Improved technical foundations (semantic markup, alt text, meta titles/descriptions, analytics events for CTA clicks and scroll depth).

Latest Projects

Year

2025

Year

2025

Year

2025

Client

Pathway, a productivity SaaS

Client

Pathway, a productivity SaaS

Client

Pathway, a productivity SaaS

Industry

SaaS / Productivity

Industry

SaaS / Productivity

Industry

SaaS / Productivity

Project Duration

3 weeks

Project Duration

3 weeks

Project Duration

3 weeks

Intro

Pathway is a progress-tracking app gearing up for a major v2.0 release. The team needed a sharper digital presence that clearly communicates value, feels premium, and removes friction from sign-up. Orium Studios was engaged to redesign the marketing site on Framer so the product story lands in seconds.

Objective

Reposition Pathway with a modern, conversion-ready website: a bold hero with a clear value proposition and CTA, social proof up front, concise feature storytelling with real interface previews, and a footer that reduces dead ends. The site had to be fully responsive, fast, and simple for the marketing team to update without engineering.

What we focused on

  • Crystal-clear messaging hierarchy: value → benefits → features → proof.

  • Distinct visual system (iridescent 3D accents + clean typography) that feels “v2.0.”

  • Mobile-first UX with scannable sections and persistent CTAs.

  • Framer component library for rapid edits and future pages.

  • Technical hygiene: performance, accessibility, basic SEO, and analytics.

Challenge

The previous site looked generic and text-heavy, with weak CTAs, inconsistent mobile behavior, and limited brand assets. Timelines were tight around the release window, so we needed a design system that looked sophisticated without slowing production.

Result

We delivered a fast, expressive Framer site with:

  • A high-impact hero (“Pathway to productivity”) and primary Get started CTA.

  • Trust bar and concise feature stories using real UI shots (progress lists, goals, integrations).

  • Lightweight motion and zoom moments to guide attention without harming performance.

  • A reusable component library + CMS structure so marketing can ship updates in minutes.

  • Improved technical foundations (semantic markup, alt text, meta titles/descriptions, analytics events for CTA clicks and scroll depth).

Latest Projects