Year
2025
Year
2025
Year
2025
Client
Glow Theory
Client
Glow Theory
Client
Glow Theory
Industry
Beauty & Wellness
Industry
Beauty & Wellness
Industry
Beauty & Wellness
Project Duration
5 weeks
Project Duration
5 weeks
Project Duration
5 weeks
Intro
Glow Theory is a forward-thinking skincare and wellness brand that blends science-backed formulas with minimalist aesthetics. As they prepared to launch their debut product line, they partnered with our team at Orium Studios to craft a visual identity that resonates with a design-conscious and health-aware audience.
Objective
To create a full-scope brand identity — including logo, typography, packaging, and brand voice — that communicates calm confidence, modern luxury, and credibility across all platforms.
Challenge
In a saturated beauty market, our challenge was to develop a distinctive visual style that avoided overused “clean beauty” clichés while still conveying trust, innovation, and premium quality. We had to stand out, without shouting.
Result
The new brand identity helped Glow Theory cut through the noise and position itself as a standout in the emerging wellness category. Pre-orders exceeded projections by 45%, and the brand earned organic media coverage in two major lifestyle magazines.
Latest Projects
Year
2025
Year
2025
Year
2025
Client
Glow Theory
Client
Glow Theory
Client
Glow Theory
Industry
Beauty & Wellness
Industry
Beauty & Wellness
Industry
Beauty & Wellness
Project Duration
5 weeks
Project Duration
5 weeks
Project Duration
5 weeks
Intro
Glow Theory is a forward-thinking skincare and wellness brand that blends science-backed formulas with minimalist aesthetics. As they prepared to launch their debut product line, they partnered with our team at Orium Studios to craft a visual identity that resonates with a design-conscious and health-aware audience.
Objective
To create a full-scope brand identity — including logo, typography, packaging, and brand voice — that communicates calm confidence, modern luxury, and credibility across all platforms.
Challenge
In a saturated beauty market, our challenge was to develop a distinctive visual style that avoided overused “clean beauty” clichés while still conveying trust, innovation, and premium quality. We had to stand out, without shouting.
Result
The new brand identity helped Glow Theory cut through the noise and position itself as a standout in the emerging wellness category. Pre-orders exceeded projections by 45%, and the brand earned organic media coverage in two major lifestyle magazines.
Latest Projects
Year
2025
Year
2025
Year
2025
Client
Glow Theory
Client
Glow Theory
Client
Glow Theory
Industry
Beauty & Wellness
Industry
Beauty & Wellness
Industry
Beauty & Wellness
Project Duration
5 weeks
Project Duration
5 weeks
Project Duration
5 weeks
Intro
Glow Theory is a forward-thinking skincare and wellness brand that blends science-backed formulas with minimalist aesthetics. As they prepared to launch their debut product line, they partnered with our team at Orium Studios to craft a visual identity that resonates with a design-conscious and health-aware audience.
Objective
To create a full-scope brand identity — including logo, typography, packaging, and brand voice — that communicates calm confidence, modern luxury, and credibility across all platforms.
Challenge
In a saturated beauty market, our challenge was to develop a distinctive visual style that avoided overused “clean beauty” clichés while still conveying trust, innovation, and premium quality. We had to stand out, without shouting.
Result
The new brand identity helped Glow Theory cut through the noise and position itself as a standout in the emerging wellness category. Pre-orders exceeded projections by 45%, and the brand earned organic media coverage in two major lifestyle magazines.