Year
2025
Year
2025
Year
2025
Client
Canvas Collective, an emerging art gallery
Client
Canvas Collective, an emerging art gallery
Client
Canvas Collective, an emerging art gallery
Industry
Art
Industry
Art
Industry
Art
Project Duration
6 weeks
Project Duration
6 weeks
Project Duration
6 weeks
Intro
Fresh Beginnings is a forward-thinking art gallery rooted in simplicity and sustainability. Ahead of their national debut, they needed a bold, modern identity that could stand out in a competitive visual landscape and reflect their commitment to wellness and creativity.
Objective
We were tasked with a complete brand overhaul — from visual identity and packaging to website design. The goal: to create an experience that resonates with conscious audiences and builds emotional brand trust over time.
Challenge
The previous branding lacked clarity and emotional depth. Our team had to bridge the gap between "healthy" and "approachable" while building a scalable visual system that could grow with the brand’s future product lines.
Result
Within 30 days of launch, site traffic doubled and wholesale inquiries rose by 276%. The refreshed visual identity helped Fresh Beginnings connect with purpose-driven customers across all platforms — setting a strong foundation for growth.
Latest Projects
Year
2025
Year
2025
Year
2025
Client
Canvas Collective, an emerging art gallery
Client
Canvas Collective, an emerging art gallery
Client
Canvas Collective, an emerging art gallery
Industry
Art
Industry
Art
Industry
Art
Project Duration
6 weeks
Project Duration
6 weeks
Project Duration
6 weeks
Intro
Fresh Beginnings is a forward-thinking art gallery rooted in simplicity and sustainability. Ahead of their national debut, they needed a bold, modern identity that could stand out in a competitive visual landscape and reflect their commitment to wellness and creativity.
Objective
We were tasked with a complete brand overhaul — from visual identity and packaging to website design. The goal: to create an experience that resonates with conscious audiences and builds emotional brand trust over time.
Challenge
The previous branding lacked clarity and emotional depth. Our team had to bridge the gap between "healthy" and "approachable" while building a scalable visual system that could grow with the brand’s future product lines.
Result
Within 30 days of launch, site traffic doubled and wholesale inquiries rose by 276%. The refreshed visual identity helped Fresh Beginnings connect with purpose-driven customers across all platforms — setting a strong foundation for growth.
Latest Projects
Year
2025
Year
2025
Year
2025
Client
Canvas Collective, an emerging art gallery
Client
Canvas Collective, an emerging art gallery
Client
Canvas Collective, an emerging art gallery
Industry
Art
Industry
Art
Industry
Art
Project Duration
6 weeks
Project Duration
6 weeks
Project Duration
6 weeks
Intro
Fresh Beginnings is a forward-thinking art gallery rooted in simplicity and sustainability. Ahead of their national debut, they needed a bold, modern identity that could stand out in a competitive visual landscape and reflect their commitment to wellness and creativity.
Objective
We were tasked with a complete brand overhaul — from visual identity and packaging to website design. The goal: to create an experience that resonates with conscious audiences and builds emotional brand trust over time.
Challenge
The previous branding lacked clarity and emotional depth. Our team had to bridge the gap between "healthy" and "approachable" while building a scalable visual system that could grow with the brand’s future product lines.
Result
Within 30 days of launch, site traffic doubled and wholesale inquiries rose by 276%. The refreshed visual identity helped Fresh Beginnings connect with purpose-driven customers across all platforms — setting a strong foundation for growth.